May 27th, Ma petite Coree, Danone, LVMH, Henkel

Ma Petite Corée brings Korean cute to the French

Ma Petite Corée sells a range of curated Korean products in the categories of cosmetics, fashion, stationary, K-pop paraphernalia, as well as a monthly surprise subscription box of trending Korean goodies. 

Challenges Overcome

Finding the right Korean products was a challenge, considering that they identified about 40 different companies that could be in direct competition. 

“We’re consistently keeping a pulse on what’s out there, and seeing how we can stay a step ahead.”

As a result, their products not only include mass-market items from larger established Korean companies, but also include independent brands, such as smaller companies focusing on the rising demand for vegan-friendly cosmetics. 

Ma Petite Corée was striving to reach $100,000 US in annual sales for 2019 – and they successfully met that goal by focusing on impeccable delivery service and attentive customer communication. 

Looking Ahead

Ma Petite Corée is continuing to expand their customer base beyond France to other Western Europe regions. Their current e-commerce transactions are conducted in French, English, Italian, Spanish, German, and Portuguese.

While establishing its B2C foundation, Ma Petite Corée is expanding its team to focus on its B2B visibility by partnering with Korean brands through their recently established sister company, Let’s Buy Korea, for European market distribution. 

(see http://seoulgsc.com/ma-petite-coree-brings-korean-cute-to-the-french/ )

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Danon/e

European food company, danone. Danone is a Paris-based multinational food and beverage company and has 99781employees. Danone’s founder is Isaac Caraso, but now, ceo is Emmanuel Faber who became the CEO of Danone in October 2014.

Danone is the world's largest producer of dairy products. For example, yogurt brand danone, activia and several bottled water brands such as Volvic, Evian, and what’s more healthy plant-based food ALPRO, SILK and so on. And it has 11 departments which is Cycles &Procurement , Sales, Communication, Finance, etc. Amog them, the most important department is ‘Quality’ department. Because this company value building strong brand loyalty and improving consumer satisfaction.

Danon is a global food company that ranks No. 1 in the dairy sector, in medical nutrition sector. And No. 2 in the bottled water sector, in early life nutrition sector.

Danone's products are distributed in more than 120 countries around the world.

67% of sales are made outside of Europe.

Danone's growth drivers from 2003 to 2010 were emerging markets.

Danone's revenue change after 2010, by sector, only the dairy sector has seen a small decline between 2016 and 2018.

And the water business, medical nutrition and early life nutrition sectors have shown a generally increasing trend.

In 2019

1 essential dairy and plant-based products(1.1% growth): the world's No.1

2.waters business(1.1% growth): the world's No.2

3.Early Life Nutrition: the world's No.2

Medical Nutrition(5.8% growth): No.1 in Europe

The unprecedented Virus Corona 19 had many challenges, but Danone's sales in the first quarter of 2020 to rise to six point two billion Euros, a 3.7% increase over the previous year. This is beyond the company's expectations earlier this year.

About history of Danone and Danone’s social management

The first Danone yogurt was made to help children suffered from intestinal infection.

Acquiring companies, Danone became one of the most influential food companies in the world.

But Danone still consider the human side of business. Danone is leader in socially responsible management.

About the employment and Internship

Danone Korea employs occasional employment rather than open recruitment.

So the number of recruiters varies depending on the job required at that time.  Major in Food Engineering and Biology accounted for the largest percentage.

Generally, the company hire as often as necessary once a year at job sites such as the homepage Job Korea. For the hiring procedure there is 

document screening → 1st interview → 2nd interview → final pass.

We explain how to advertise Danone Pulmuone in Korea and show real CFs aired in Korea and France. Furthermore, we explain the process of a joint venture between Danone, a French global company, and Pulmuone, a Korean food company. We show the corporate philosophy of Danone and Pulmuone.
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LVMH

Introduce

LVMH is a french company. lt is the world's largest luxury company founded by Bernard Arnualt. The origin of the company name is the abbreviation of Louis Vuitton, Moët & Chandon, Hennessy. The various luxury brands that many people know are owned by LVMH.

LVMH has various brands in fashion, perfume & cosmetics, jewelry & watches, alcohol. Among them, I will introduce the brands of fashion, jewelry & watch. Beluti, Fendi, Dior, Loewe, Mark Jacobs, Celine and Louis Vuitton are LVMH's fashion brands. These brands are very popular and many people encounter them in their lives. And Bulgari, Fred, Chaumet and Zenith are lvmh's famous jewelry & watch brands. In addition to the brands we introduce, various brands belong to LVMH.

LVMH group is begin with Bernard Arnault, current chair man and CEO of LVMH group.

He began his career in 1971 working for Ferret-Savinel, a company owned by his father, today that company name changed to NEXITY, a company that focuses on real estate development and related services and he was its president from 1978 to 1984.

History

In 1984, Arnault acquired the Financière Agache, a luxury goods company. He became the CEO of Financière Agache and subsequently took control of Boussac Saint-Frères, a textile company. Boussac owned Christian Dior, the department store Le Bon Marché, the retail shop Conforama, and the diapers manufacturer Peaudouce. He sold nearly all the company's assets, keeping only the Christian Dior brand and Le Bon Marché department store. These days those strategies are considered to have contributed greatly to the creation of the current company. In 1989, he bought a 24 percent stake in the LVMH Group, founded by the merger of Moe Hennessy and Louis Vuitton, famous for cognac and champagne, for $1.8 billion. Successfully acquired, he became chairman of LVMH Group. He was 40 years old when he became the largest shareholder and chairman of LVMH Group

Economic value

LVMH has been growing at an annual high since 2009. Currently, it has 75 brands, with fashion and leather goods making the largest sales, followed by selective retailing making the second largest sales, and watches and jewelry making the smallest sales. However, in the case of competitor KERING, Gucci covers all fields, but LVMH is growing evenly in all business areas.

LVMH supports young talents.

First, LVMH PRIZE: The Prize Launched in November 2013, the LVMH Prize was created to honor and support young fashion designers around the world. Every year, a young designer and three graduates from fashion schools can claim the prestigious prize.

The young Fashion Designers' competition is open to designers from every country who have produced at least 2 collections and who are under 40. To help the winner develop their creative work, LVMH gives the winners a grant of 300,000 euros and a personalized support from the Group for a 12-month period following the LVMH Prize award. This support covers all the areas of expertise that are critical to a young fashion brand

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Henkel

Henkel is a German company that produces detergents, adhesive products and beauty care products. In 1876, Fritz Henkel founded the company. Since then, Henkel has a great history of more than 140 years and it is still loved by the consumers all over the world. Henkel’s products were all titled the ‘world’s first’, just like the automatic laundry detergent ‘Persil’ and the laundry rinse ‘Sil’. But instead of being complacent about success, Henkel constantly took the path of innovation. It is well shown in the Henkel’s value of ‘sustainable development’.

Also Henkel tries to build trust with customers and listen to the voices of them because Henkel sets a high value on customers. And one of the important characteristics of Henkel is family business, which has been passed on to family management for 5 generation. The share of Henkel family is about 61% of the total, with more than half of the voting rights secured by the family. Henkel’s products are now very popular all around the world. In addition, the company's philosophy that values innovation is reflected in the products.

Henkel's vision is “a global leader with brand and technology,” and has emphasized “innovation” to successfully implement this vision. Henkel makes adhesive, beauty care product, detergent and home care product. The example of famous brands are Loctite, Schwarzkopf, Persil and Homekeeper.

Henkel is regarded as a sample of Germany's sustainable management companies and is recognized by external organizations and experts as a leader in the field of sustainability.

In 2020, world facing enormous challenge, Covid-19. Henkel announced, their highest priority is the well-being of their employees, customers and partners. They do everything they can to ensure their safety and health, be it on site or in the home office. Henkel is committed to make a contribution, and therefore launched a comprehensive global solidarity program.

Henkel Korea was established in 1989 as a local subsidiary in Korea. It ranked first place in Industry and planned to construct plant in Songdo also. Henkel finds new employees and Henkel’s homepage would give you more information.