(information from their website tnconsulting.co.kr)
Based in South Korea, TN Consulting is specialized in exporting Korean products. Through a complete range of services, they provide their clients with an end-to-end service, from the sourcing of products to their delivery and the monitoring of the product’s guarantee.
TN Consulting assists through the whole import process, starting with selecting reliable suppliers and sourcing products in line with European standards. Each one of the suppliers (whether they are a partner or not) are selected according to strict criteria so as to ensure high quality products and services. In this way TN Consulting establish a long-term relationship and trust with their clients.
Their clients are wholesalers, distributors, as well as entrepreneurs starting a new business.
South Korea was the fastest developing country in the world. From a GDP close to a third-world country in the 60s, South Korea was ranked 15th among the largest world economies in 2012. Thanks to its desire to produce high quality products at a competitive price, South Korea was able to show off its assets and create its country brand image.
Following the positive trade between the European Union and South Korea, a bilateral Free Trade Agreement (FTA) was signed in July 2011. This agreement aims at developing commercial transactions between these two regions and involves the termination of tariff barriers such as import taxes.
Sourcing in Korea involves challenges as much as opportunities and it is the goal to identify these opportunities and guide customers through the process, to manage risks, to reduce costs, to secure transactions and to optimize the logistics all the way from Korea to the company.
-----------------------------------------------------------------------------------------------
Team 10: European Beer, Anheuser Busch InBev
The European Union is the second largest beer producer
in the world. The beer sector makes a substantial contribution to the overall
European trade balance. There are a number of sectors which supply the European
beer industry. Workers in those sectors are also considered working in the
production of beer. Per capita consumption of beer in Europe varies greatly by
country, and it is influenced by whether countries typically have a beer- or
wine-drinking tradition. The distribution of beer is divided into On-trade and
Off-trade. The distribution of beer to pubs, clubs, and restaurants is called
On-trade. On the other hand, products that can be purchased at supermarkets,
department stores, and hypermarkets are called Off-trade
AB InBev is the world's leading brewer, producing over
500 beers, including world-famous brands such as Budweiser, Stella Artois and
Corona.
It has experienced so many m&a from different
companies and different countries. The multicultural beer brewing company is
very successful and has more than 30% of market share. Its logo reflects the
strength and the freedom. It symbolizes also progress and development, the
rebirth of the company and its growth. The slogan of AB Inbev is Bringing
people together. For a better world.
There are 10 values that are sorted by 3 subjects: Dream,
People, Culture, and AB InBev try to respect to be the best beer company in a
better world.
To make the beer brand easier to understand, it is
better to describe the types of beer, two major types in the beer are ALE and
LAGER. The decisive factor in the distinction between ale and lager is yeast. The
Yeast used for the ale is fermented at a high temperature of 15°C to 18°C, and
yeast used for the lager is fermented at a low temperature of 7°C to 12°C, and
the location of fermentation in the liquor barrel is also different. The high
temperature fermented yeast acts on the surface of the liquid, and the low
temperature fermented yeast acts on the bottom. So the ale is called 'Top Fermentation
Beer' and lager is called 'bottom Fermentation Beer'.
AB InBev is the biggest beer company in the world and
the global leader in beer manufacturing and produces prominent beer brands such
as Budweiser, Bud Light, Corona, Stella Artois and Beck’s. They have more 500
beer brands and their beer is sold in more than 100 countries. They have a lot
beer brands, so they can manufacture international beer brand
from all over the world.
In the Korean case, Oriental Brewery (OB) is owned by
AB InBev, so they manufacture Budweiser and Hoegaarden in the Korean factory. and
they are planning to produce Corona Extra, Stella Artois in Korea.
